What I Do
I develop actionable strategic and creative solutions for a range of brand, communication, and marketing challenges:
Positioning or repositioning a brand, product, service, or entertainment property.
Defining, articulating, and codifying a brand's DNA through an ownable, differentiating platform.
Understanding the human needs a brand meets (or can meet) to deepen relationships with audiences, fans, and consumers.
Engaging with the cultural forces that surround and impact a brand, messaging, and/or marketing campaigns.
Creating messaging frameworks for communicating with various B2B and/or B2C audiences.
Translating insights and strategic recommendations into multi-channel creative activations and marketing campaigns.
Developing thought leadership around proprietary research, case studies, and IP.
Selected client brands: A+E Networks, Discovery Communications, Fox, House of Taylor: The Elizabeth Taylor Companies, Insight, Netflix, Power Crunch, ReFrame, STARZ, Visa, VMware, and Wells Fargo.
Research & Insights
Brand Platform Development
Brand Voice & Communication
Creative Strategy & Execution
Short- & Long-Form Copywriting
Say Hello 👋
firstname.lastname@example.org | 323.240.0809 | I'm available onsite in L.A. and remotely.