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What I Do

I develop actionable strategic and creative solutions for a range of brand, communication, and marketing challenges: 

  • Positioning or repositioning a brand, product, service, or entertainment property.

  • Defining, articulating, and codifying a brand's DNA through an ownable, differentiating platform.

  • Understanding the human needs a brand meets (or can meet) to deepen relationships with audiences, fans, and consumers.

  • Engaging with the cultural forces that surround and impact a brand, messaging, and/or marketing campaigns.

  • Creating messaging frameworks for communicating with various B2B and/or B2C audiences.

  • Translating insights and strategic recommendations into multi-channel creative activations and marketing campaigns.

  • Developing thought leadership around proprietary research, case studies, and IP.

Selected client brands: A+E Networks, Discovery Communications, Fox, House of Taylor: The Elizabeth Taylor Companies, Insight, Netflix, Power Crunch, ReFrame, STARZ, Visa, VMware, and Wells Fargo.


  • Research & Insights

  • Data-Driven Storytelling

  • Positioning

  • Brand Platform Development

  • Brand Voice & Communication

  • Content Strategy

  • Creative Strategy & Execution

  • White Papers

  • Short- & Long-Form Copywriting

Say Hello 👋

lizvogts55@gmail.com | 323.240.0809 | I'm available onsite in L.A. and remotely.