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What I Do


I develop actionable strategic solutions for business, brand, and communication challenges that include: 

  • Defining, articulating, and codifying a brand's DNA through an ownable, differentiating platform.

  • Positioning or repositioning a brand, product, service, or entertainment property.

  • Understanding the human needs a brand meets (or can meet) to deepen relationships with consumers.

  • Engaging with the cultural forces that surround and impact a brand, messaging, and/or marketing campaigns.

  • Creating messaging frameworks for communicating with various B2B and/or B2C audiences.

  • Translating insights and strategic recommendations into multi-channel creative activations and marketing campaigns.

  • Developing thought leadership around proprietary research, case studies, and IP.

Some of my client brands include A+E Networks, Amazon Video, Dacor, Discovery Communications, Fox, House of Taylor: The Elizabeth Taylor Companies, Insight Enterprises, Lifetime, Machinima, Netflix, Power Crunch, ReFrame, STARZ, Visa, and Wells Fargo.


Writing Services

  • Data-Driven Storytelling
  • Marketing Creative & Copywriting
  • White Papers
  • Brand Lines & Taglines

Strategy Services

  • Research & Insights
  • Brand Platform Development
  • Positioning
  • Brand Voice
  • Communication Frameworks
  • Creative Strategy

Say Hello 👋

lizvogts55@gmail.com | 323.240.0809 | I'm available onsite in L.A. and remotely.