About

I’m an agile strategist and writer who is equally at home with the details and big-picture thinking. In collaboration with branding firms, creative agencies, and design studios, I have delivered actionable strategic and creative solutions for global brands like HBO, Google, Netflix, Visa, and Warner Bros. Discovery. Originally a literature and writing instructor, I have a Ph.D. in English, and I’m passionate about entertainment, gender and representation, and the power of story.

Services

• Brand Strategy: Developing a unique, ownable position in the market and an actionable brand platform to support it.

• Brand Voice & Communication: Crafting a distinctive voice and/or messaging strategy for consistency across every channel.

• Content Strategy: Aligning relevant, engaging content to brand, communication, and marketing priorities.

• Creative Strategy: Translating insights and strategic recommendations into marketing campaigns and creative activations.

• Copywriting: Communicating with clarity and purpose in a variety of B2B and B2C contexts.

Samples and full client list available upon request.

Say Hello 👋

lizvogtsberger@bluetricycle.co | 323-240-0809